Strategy, Proven in the Field.
Selected strategies, destinations and initiatives that demonstrate how sport can create long-term value.
Sports Tourism Innovation Strategy — Pyrenees of Lleida
Patronato de Turismo de la Diputación de Lleida — Pyrenees of Lleida, Spain — 2025
International Cycling Press Trip — Vuelta Ciclista Lanzarote
Turismo de Lanzarote — Lanzarote, Spain — 2025
Sports Tourism Analysis and Roadmap — Navarra
Government of Navarra — Navarra, Spain — 2025
Sports Beaches Strategy — Region of Murcia (Turismo Azul)
Instituto de Turismo de la Región de Murcia (ITREM) — Región de Murcia, Spain — 2024–2025
Cycling and Triathlon Marketing Plan — Lanzarote
Turismo de Lanzarote — Lanzarote, Spain — 2024
Sea Otter Europe — SOE Connect & Connect Cycle Tourism
Ocisport – Sea Otter Europe — Girona, Spain — 2024–Present
Rafa Nadal Academy — Official Agent, MICE Strategy & Business Development
Rafa Nadal Academy — 2024–2025
Wikiloc — Marketing & Partnerships Strategy
Wikiloc — 2022–2025
FITUR Sports — Organization of the Sports Tourism Section at FITUR
IFEMA Madrid & AFYDAD Spain is Sport — Madrid, Spain — 2023–2026
ISPO Sports Travel Hub — Organization of the Sports Tourism Section
ISPO Munich – Sportmas — Munich, Germany — 2023
Sports & Events Workshop — B2B Sports Tourism Marketplace
Grupo Eventoplus & Sports Tourism Consulting (co-organization) — Valencia, Spain — 2023
Host & Federations Summit — Commercial Development in Spain
Major Events International — Spain — 2022
Management Model & Marketing Plan Review — Nautical Stations of Catalonia
Asociación Estaciones Náuticas de Catalunya — 2022
MICE & Events Product Planning — Santa Susanna
Ayuntamiento de Santa Susanna — Santa Susanna, Spain — 2022
ADESP Symposium Facilitation — Mountain Sports Federations
ADESP – Asociación del Deporte Español — 2021
Cycling Tourism Strategy — Valle de Aran
Foment Torisme Val d'Aran — Valle de Aran, Pyrenees, Catalonia — 2021
Sports Tourism Marketing Plan — Catalan Tourist Board
Agencia Catalana de Turismo — 2022
Sports Tomorrow Congress — Partnerships & Alliances Strategy
FC Barcelona Innovation Hub — 2021
Sports Tourism Training Course — Eurecat
Eurecat – Agencia Catalana de Turismo — 2023
University Teaching — Sports Tourism (Master's & Degree Programs)
Universidad Anáhuac México, Universitat de Vic, Universidad de Barcelona INEFC, Universidad de Girona, Universidad de Valencia, Universidad Ramón Llull Barcelona, Johan Cruyff Institute — 2020–Present
Speaker at Sports Tourism Congresses & Events
World Sports Tourism Congress (UN Tourism), FITUR Sports, Sea Otter Europe Bike Festival, ISPO Munich Sports Travel Hub, Outdoor by ISPO, Congrès International Tourisme Sportif (Pau), ATMEX, Saudi Sports Show, Almería Sports Destination Summit, and others — 2019–Present
Sports Tourism Marketing Strategy — Planning & Implementation
Agencia Catalana Turismo — 2017–2020
Meetings & Sports Tourism Product Development
Catalunya Convention Bureau — 2020
Hiking & Cycling Trail Network Analysis — Quindío Mountain Range
TouristCheck – SwissContact Colombia, Cámara de Comercio de Armenia y Quindío — Quindío, Colombia — 2020
Cycling Tourism Product Creation — Sugamuxi Province, Boyacá
Avia Export Consulting, Colombia — Boyacá, Colombia — 2018
Nautical Stations Association — Management Model Study
Asociación Estaciones Náuticas de Catalunya — 2017
Cycling & Sports Tourism Marketing and Business Development — Terraza Grup
Terraza Grup — Roses, Costa Brava, Spain — 2020
Business Development & Commercial Representation — Dragon Boat Emotions
Dragon Boat Emotions – Agenda Gestión Deportiva S.L. — 2017
Business Development & Commercial Representation — Catalunya Tennis Resort
Centro Deportivo Mas Solà S.L. — Girona, Spain — 2017
Digital Outdoor Route Creation & Optimization — Sierra de Guara
Asociación Empresarios Sierra de Guara — Huesca, Aragón, Spain — 2020
Communication Plan — Calella Sport City Lab
Ayuntamiento de Calella / Calella Sport City Lab — Calella, Spain — 2020
Digital Cycling & MTB Route Optimization — Valle de Aran
Foment Torisme Val d'Aran — Valle de Aran, Pyrenees, Catalonia — 2019
Digital Cycling & MTB Route Creation — Girona
Ayuntamiento de Girona — Girona, Spain — 2018
Free-Flight Sports Tourism Product Study — Lleida Provincial Council
Patronato Turismo Diputación de Lleida — Lleida, Spain — 2018
Sports Events Tourism Impact Study — Barcelona Provincial Council
Diputación de Barcelona – Gerencia de Deportes — Barcelona, Spain — 2019
Priority Markets & Sports Disciplines Study — Catalonia
Agencia Catalana Turismo — 2016
Adventure Tourism Marketing Trends Conference — ATMEX
ATMEX – Adventure Travel Network Mexico — Mexico — 2019