Cycling & Sports Tourism Marketing and Business Development — Terraza Grup
- Client
- Terraza Grup
- Location
- Roses, Costa Brava, Spain
- Year
- 2020
- Client Website
- Visit website
Overview
Sports and cycle tourism business development strategy and implementation of a commercial representation service for Terraza Grup.
Context
Terraza Grup comprises Hotel Terraza & Spa, Aparthotel 1935, Camping & Bungalows Salatà and Apartments & Villas Terraza, located in the Bay of Roses on the Costa Brava, between the Cap de Creus and Aiguamolls de l'Empordà natural parks — a privileged natural destination for outdoor sports.
Challenge
The group wanted to improve the guest experience and diversify its product portfolio by specializing in the sports, active and wellbeing segment.
Approach
Development of a specialization plan for the sports and active tourism segment, product development, commercial strategy design and implementation of a commercial representation service.
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