We work at the intersection of sport, tourism and destination strategy.




Why We Exist
Help organizations and companies in the tourism and sports sectors with their strategy for specializing in the sports, active and nature tourism segments.
Where We're Headed
Contribute to the socioeconomic development of regions through tourism, sports and activities in nature in a sustainable manner.
How We Work
Passionate about sport
We love sports and wellbeing, and enjoy all kinds of outdoor activities ourselves.
From the industry, for the industry
We come from the tourism and sports sector, with first-hand knowledge of its stakeholders and how the value chain works.
Evidence before opinion
We believe in planning and marketing based on research and data analysis, not assumption.
Built on real connections
We love sales and communication, and enjoy connecting companies and people across the sector.
Who You'll Work With

Maurici Carbó
Founder, Director & Consultant
Planning, marketing and development of sports tourism business.
LinkedIn
Sandra Schelte
Associate Consultant
Marketing and development of sports tourism business, with expertise in German-speaking markets.
LinkedInWhere We Add Value
- Sports tourism strategy
- Destination development
- Major sporting events
- Business development
- Marketing and communication
- Market intelligence
Where We've Worked
Project experience across Spain and Europe, plus Mexico and Colombia, working with public institutions, tourism boards, rights holders and private sector partners.
Organizations We've Worked With



















































































