International Cycling Press Trip — Vuelta Ciclista Lanzarote
- Client
- Turismo de Lanzarote
- Location
- Lanzarote, Spain
- Year
- 2025
Overview
An international press trip with specialized cycling media, held during the Vuelta Ciclista a Lanzarote, to position the island as a year-round cycling destination.
Context
Lanzarote is one of Europe's leading sports tourism destinations, particularly for cycle tourism, thanks to its climate, road network and international positioning. Around cycling events such as the Vuelta Ciclista a Lanzarote, the destination seeks to strengthen its visibility in strategic markets through communication and PR actions aimed at specialized media.
Challenge
Lanzarote needed to increase its international profile as a cycle tourism destination, generate quality content in specialized media, and maximize the media impact of sporting events through structured PR actions aimed at key audiences in priority source markets.
Approach
Planning, organization and execution of an international press trip with media specialized in cycling, in the context of the Vuelta Ciclista a Lanzarote, aimed at positioning the destination as a year-round cycle tourism reference.
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