Sports Tourism Innovation Strategy — Pyrenees of Lleida
- Client
- Patronato de Turismo de la Diputación de Lleida
- Location
- Pyrenees of Lleida, Spain
- Year
- 2025
Overview
A destination-wide innovation strategy to strengthen the Pyrenees of Lleida as a sports tourism destination.
Context
The Pyrenees of Lleida has a solid base in active tourism and mountain sports, with natural resources, infrastructure and a growing offer of specialized services. In this context, the destination is looking to evolve toward more innovative, structured proposals that reinforce its competitive positioning.
Challenge
There was a need to organize and structure the existing offer, map key stakeholders, analyze positioning against competing destinations, and define a clear roadmap to drive innovation in sports tourism products and experiences — including the activation of pilot projects.
Approach
Development of a sports tourism innovation strategy aimed at identifying positioning and product development opportunities in the Pyrenees of Lleida, based on an analysis of the sports tourism ecosystem and the definition of a roadmap with pilot actions.
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