Meetings & Sports Tourism Product Development
- Client
- Catalunya Convention Bureau
- Year
- 2020
- Client Website
- Visit website
Overview
Market research, strategic planning, product development and marketing plan for the Meetings & Sports tourism product.
Context
The Catalunya Convention Bureau is the Catalan Tourist Board's programme that, with over 250 companies and organizations, promotes Catalonia as a MICE destination for meetings, congresses, conventions, trade fairs, corporate events, incentive trips and team building activities.
Challenge
As part of the Catalan Tourist Board's Sports Tourism theme year, there was a need to analyze how structured MICE products linked to sport were within the destination.
Approach
Analysis of the meetings, events and sports offer in Barcelona and Catalonia; analysis of trends and potential demand for corporate events linked to sport; and development of the strategy, product development and marketing, communication and commercialization action plan.
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