Wikiloc — Marketing & Partnerships Strategy
- Client
- Wikiloc
- Year
- 2022–2025
Overview
Definition and implementation of Wikiloc's marketing and partnerships strategy, strengthening its position as a leading outdoor routes platform and building strategic alliances across the tourism and sports ecosystem.
Context
Wikiloc is one of the world's leading digital platforms for outdoor routes, with millions of users practicing activities such as hiking, cycling, trail running and adventure sports. Amid the growth of active tourism and sector digitalization, the platform sought to strengthen its positioning and expand its network of strategic collaborations.
Challenge
Wikiloc needed a marketing and partnerships strategy to consolidate the platform's growth, improve visibility in key markets and generate new collaboration opportunities with sports event organizers, tourism destinations, brands and outdoor sector companies.
Approach
Definition and implementation of Wikiloc's marketing and partnerships strategy, aimed at strengthening its position as a leading outdoor routes platform and developing strategic alliances with destinations, brands and stakeholders across the tourism and sports ecosystem.
Related Projects
Sports Tourism Innovation Strategy — Pyrenees of Lleida
Patronato de Turismo de la Diputación de Lleida — Pyrenees of Lleida, Spain — 2025
International Cycling Press Trip — Vuelta Ciclista Lanzarote
Turismo de Lanzarote — Lanzarote, Spain — 2025
Sports Tourism Analysis and Roadmap — Navarra
Government of Navarra — Navarra, Spain — 2025