Sports Tourism Training Course — Eurecat
- Client
- Eurecat – Agencia Catalana de Turismo
- Year
- 2023
Overview
Design and delivery of a specialized sports tourism training programme for tourism sector professionals, transferring knowledge, trends and tools for product and strategy development.
Context
Sports tourism has consolidated as a strategic segment for destinations and tourism businesses. In this context, sector professionalization and the training of its stakeholders have become key to improving competitiveness and adapting to new market trends.
Challenge
There was a need to train tourism sector professionals in the fundamentals, trends and opportunities of sports tourism, equipping them with practical tools for product development, promotion and commercialization in this growing segment.
Approach
Design and delivery of a specialized sports tourism training programme aimed at tourism sector professionals, transferring knowledge, trends and tools for product and strategy development.
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