Cycling Tourism Strategy — Valle de Aran
- Client
- Foment Torisme Val d'Aran
- Location
- Valle de Aran, Pyrenees, Catalonia
- Year
- 2021
Overview
Planning of the Valle de Aran's cycle tourism strategy, structuring the product, defining its positioning and establishing a roadmap to develop the destination as a reference for road and mountain cycling.
Context
The Valle de Aran is a mountain destination with a strong tradition in active and outdoor sports tourism, which in recent years has seen growth in cycling — both road and mountain bike. This context created an opportunity to structure a dedicated cycle tourism proposal.
Challenge
The destination needed a strategy to organize the existing offer, identify the territory's key assets, prioritize market segments and position the Valle de Aran as a competitive cycle tourism destination, both nationally and internationally.
Approach
Planning of the Valle de Aran's cycle tourism strategy, aimed at structuring the product, defining its positioning and establishing a roadmap to develop the destination as a reference for road and mountain cycling.
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