Priority Markets & Sports Disciplines Study — Catalonia
- Client
- Agencia Catalana Turismo
- Year
- 2016
- Client Website
- Visit website
Overview
Study of priority markets and preferred sports disciplines with sports tourism potential in Catalonia.
Context
The Catalan Tourist Board has developed sports tourism since 2003 through the Marca Turismo Deportivo, a programme bringing together 120 sports companies and organizations to jointly develop Catalonia's sports tourism marketing strategy.
Challenge
There was a need to update market data and sports tourism trends and potential in Catalonia.
Approach
A study covering sports tourism market volume, population sports habits, most-practiced federated sports, sports organization in Europe, sports traveler profile, key stakeholders and commercialization, and communication and marketing trends. The second part proposed the strategic lines for the Marca Turismo Deportivo marketing action plan.
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