Sports & Events Workshop — B2B Sports Tourism Marketplace
- Client
- Grupo Eventoplus & Sports Tourism Consulting (co-organization)
- Location
- Valencia, Spain
- Year
- 2023
Overview
Co-founding, design and organization of the Sports & Events Workshop, the first B2B sports tourism marketplace in southern Europe, built on a scheduled-meetings format between tour operators and suppliers.
Context
The international growth of sports tourism has created a need for professional spaces that directly connect supply and demand. This context revealed an opportunity to develop a specialized event in southern Europe that could act as a meeting point for the sector.
Challenge
Southern Europe lacked a dedicated sports tourism B2B event that would let destinations, companies and suppliers connect with specialized international tour operators, generate commercial opportunities and structure the sector's development from a business perspective.
Approach
Co-founding, design and organization of the Sports & Events Workshop, the first B2B sports tourism marketplace in southern Europe, based on a scheduled-meetings format between tour operators and industry suppliers.
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