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Design of sports tourism products and active leisure experiences

Nautical Stations Association — Management Model Study

Client
Asociación Estaciones Náuticas de Catalunya
Year
2017
Client Website
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Nautical Stations Association — Management Model Study

Overview

Definition of the business and governance model for the Catalan Nautical Stations Association.

Context

The Catalan Nautical Stations Association is made up of 6 Nautical Stations: Roses Cap de Creus, l'Estartit - Illes Medes, Santa Susanna, Vilanova i la Geltrú, Costa Daurada and St. Carles de la Ràpita.

Challenge

There was a need to review how the nautical stations in Catalonia operated and how this fit with the tourism brands of the local tourism boards and the Catalan Tourist Board.

Approach

Review of the nautical station operating model in Catalonia and its alignment with local tourism board brands and the Catalan Tourist Board.