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Business Development & Commercial Representation — Dragon Boat Emotions

Client
Dragon Boat Emotions – Agenda Gestión Deportiva S.L.
Year
2017
Client Website
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Business Development & Commercial Representation — Dragon Boat Emotions

Overview

Business strategy and commercial representation for Dragon Boat Emotions, a team building activities company.

Context

Dragon Boat Emotions is a division of Agenda Sports & Elements, whose mission is to promote Dragon Boat as an activity that combines sport, leisure and teamwork values.

Challenge

The company needed to develop a commercial strategy to become known in the Spanish MICE market.

Approach

Design of a business strategy and commercial representation for the Spanish MICE sector: Meetings, Incentives, Team Buildings & Corporate Sports Events.