Digital Cycling & MTB Route Optimization — Valle de Aran
- Client
- Foment Torisme Val d'Aran
- Location
- Valle de Aran, Pyrenees, Catalonia
- Year
- 2019
- Client Website
- Visit website
Overview
Digital optimization of road cycling and mountain bike routes for the Valle de Aran.
Context
The Valle de Aran DMO and local businesses are developing an ambitious road cycling and mountain biking strategy for the valley, with a comprehensive network of trails for enduro, MTB routes and road itineraries.
Challenge
There was a need to improve the Valle de Aran's digital positioning as a cycle tourism destination across road cycling, MTB and enduro.
Approach
Analysis of the Valle de Aran's digital content and positioning as a cycle tourism destination, and optimization of digital cycling routes (road, mountain bike and recreational).
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