Sports Tourism Marketing Plan — Catalan Tourist Board
- Client
- Agencia Catalana de Turismo
- Year
- 2022
Overview
Design of the marketing strategy and action plan for Catalonia's sports tourism and cycle tourism product, strengthening the destination's positioning in national and international markets.
Context
Catalonia is one of Europe's leading sports tourism destinations, with a wide range of facilities, events and natural resources supporting multiple disciplines. The Catalan Tourist Board drives the sports tourism product as a strategic pillar of diversification and international positioning.
Challenge
This plan was developed as an update to the Catalan Tourist Board's established public-private sports tourism marketing programme, aimed at adapting promotional actions to evolving markets, optimizing the destination's positioning and strengthening coordination with industry stakeholders.
Approach
Design of the marketing strategy and action plan for Catalonia's sports tourism and cycle tourism product, aimed at strengthening the destination's positioning in national and international markets.
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