Cycling and Triathlon Marketing Plan — Lanzarote
- Client
- Turismo de Lanzarote
- Location
- Lanzarote, Spain
- Year
- 2024
Overview
A marketing action plan to position Lanzarote as a reference destination for cycle tourism and triathlon in key source markets.
Context
Lanzarote is one of Europe's leading sports tourism destinations, with an established position in cycling and triathlon. This project is part of the Lanzarote Sports Destination strategic programme, which drives sports tourism development through a structured vision of product, promotion and international positioning.
Challenge
In a highly competitive field of sports destinations, Lanzarote needed a specific marketing plan for the cycling and triathlon segments, aligned with the Lanzarote Sports Destination programme and developed jointly with industry stakeholders through the Mesa Bike, a public-private coordination forum for agreeing priorities, markets and promotional actions.
Approach
Design of a marketing and promotion action plan to position Lanzarote as a reference destination for cycle tourism and triathlon in key source markets, within the Lanzarote Sports Destination programme.
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