Digital Outdoor Route Creation & Optimization — Sierra de Guara
- Client
- Asociación Empresarios Sierra de Guara
- Location
- Huesca, Aragón, Spain
- Year
- 2020
- Client Website
- Visit website
Overview
Creation and optimization of digital outdoor route content for the Sierra de Guara.
Context
The association has a comprehensive website with information and routes for hiking, trail running, canyoning, road cycling, mountain biking, e-MTB and e-bike.
Challenge
There was a need to improve Sierra de Guara's digital positioning for active tourism practitioners.
Approach
Analysis of Sierra de Guara's digital content and positioning as an active tourism destination, digital optimization of adventure sports routes (GPX tracks, content, photos across hiking, canyoning, road cycling, mountain biking and recreational cycling), and creation of profiles and route listings on specialized outdoor digital platforms.
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