Sports Tomorrow Congress — Partnerships & Alliances Strategy
- Client
- FC Barcelona Innovation Hub
- Year
- 2021
Overview
Development of the partnerships and strategic alliances strategy for the Sports Tomorrow Congress, driven by the Barça Innovation Hub, connecting the congress with federations, professional associations and scientific and technology hubs.
Context
The Sports Tomorrow Congress is FC Barcelona's international sports innovation congress, bringing together experts, professionals and organizations from sport, science and technology. The congress sought to consolidate its position as a global knowledge and innovation platform.
Challenge
The congress needed a partnerships strategy to expand its international reach, attract qualified profiles and generate connections with key stakeholders across the sports, scientific and technology ecosystem, reinforcing its position as a reference hub.
Approach
Development of the partnerships and strategic alliances strategy for the Sports Tomorrow Congress, aimed at connecting the congress with federations, professional associations, scientific-medical entities and technology hubs across the international sports ecosystem.
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