MICE & Events Product Planning — Santa Susanna
- Client
- Ayuntamiento de Santa Susanna
- Location
- Santa Susanna, Spain
- Year
- 2022
Overview
Analysis, strategic planning and implementation of the 'Santa Susanna Events' product, positioning the destination in the MICE, sports events and filming segments.
Context
Santa Susanna is an established tourism destination on the Barcelona coast with experience hosting sports events and international groups. Amid the diversification of its tourism offer, the destination sought to structure and strengthen its positioning in segments such as MICE, sports events and audiovisual productions.
Challenge
Santa Susanna needed to define a specific product that structured its existing offer, identified the destination's key assets and positioned it in national and international markets as a destination for events, incentives, sports competitions and filming, with a clear and competitive proposal.
Approach
Analysis, strategic planning and implementation of the 'Santa Susanna Events' product, aimed at positioning the destination in the MICE, sports events and filming segments through a structured and competitive proposal.
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