Digital Cycling & MTB Route Creation — Girona
- Client
- Ayuntamiento de Girona
- Location
- Girona, Spain
- Year
- 2018
- Client Website
- Visit website
Overview
Analysis of Girona's digital content and positioning as a cycle tourism destination, and creation and optimization of digital road cycling and mountain bike routes.
Context
The city of Girona has become an international cycling destination.
Challenge
There was a need to improve Girona's digital positioning as a cycling, mountain biking and e-bike cycle tourism destination.
Approach
Analysis of Girona's digital content and positioning as a cycle tourism destination; creation and optimization of digital cycling routes (road and mountain bike); publication on major international outdoor and cycling platforms.
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