University Teaching — Sports Tourism (Master's & Degree Programs)
- Client
- Universidad Anáhuac México, Universitat de Vic, Universidad de Barcelona INEFC, Universidad de Girona, Universidad de Valencia, Universidad Ramón Llull Barcelona, Johan Cruyff Institute
- Year
- 2020–Present
Overview
Guest lecturer in degree and master's programs in tourism, sports science and sports management, teaching specialized content on sports tourism, destination strategy and product development.
Context
The growth of sports tourism as a strategic segment has driven greater demand for specialized training at universities and academic centers. This has encouraged collaboration with industry professionals to bring practical, up-to-date perspectives to academic programs.
Challenge
Academic institutions needed to incorporate applied knowledge, real case studies and market perspective into their programs, in order to train professionals prepared to develop projects and strategies in sports tourism.
Approach
Participation as guest lecturer in degree and master's programs in tourism, physical activity and sports science (CAFE) and sports management, teaching specialized content on sports tourism, destination strategy and product development.
Related Projects
Sports Tourism Innovation Strategy — Pyrenees of Lleida
Patronato de Turismo de la Diputación de Lleida — Pyrenees of Lleida, Spain — 2025
International Cycling Press Trip — Vuelta Ciclista Lanzarote
Turismo de Lanzarote — Lanzarote, Spain — 2025
Sports Tourism Analysis and Roadmap — Navarra
Government of Navarra — Navarra, Spain — 2025