Rafa Nadal Academy — Official Agent, MICE Strategy & Business Development
- Client
- Rafa Nadal Academy
- Year
- 2024–2025
Overview
Definition and implementation of the MICE capture strategy and international business development of the Rafa Nadal Academy's sports programs, acting as official agent for its tennis and padel programs in key markets.
Context
The Rafa Nadal Academy by Movistar is one of the leading international sports academies, combining high-performance training, sports experiences and educational programs. As part of its international expansion, the academy sought to diversify client acquisition by adding the MICE segment and to strengthen the commercialization of its sports programs.
Challenge
The academy needed a specific international strategy for MICE client acquisition, along with stronger commercialization of its tennis and padel programs, identifying priority markets, target segments and sales channels to increase the capture of groups, companies and international clients.
Approach
Definition and implementation of the MICE capture strategy, and international business development of the Rafa Nadal Academy's sports programs, acting as official agent for the commercialization of its tennis and padel programs in key markets.
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