Management Model & Marketing Plan Review — Nautical Stations of Catalonia
- Client
- Asociación Estaciones Náuticas de Catalunya
- Year
- 2022
Overview
Analysis, planning and redefinition of the management model and marketing plan of the Catalan Nautical Stations Association, strengthening its positioning and competitiveness as a network of nautical tourism destinations.
Context
The Catalan Nautical Stations network brings together destinations specialized in nautical tourism, with an offer based on sea-based activities and associated tourism services. Amid the evolution of blue tourism and growing competition between destinations, there was a need to review the association's management model and update its marketing strategy.
Challenge
The association needed to assess how its current management model functioned, identify improvement opportunities and redefine its marketing strategy to adapt to new trends in nautical and active tourism, strengthening its value proposition and positioning in key markets.
Approach
Analysis, planning and redefinition of the management model and marketing plan of the Catalan Nautical Stations Association, aimed at strengthening its positioning and competitiveness as a network of nautical tourism destinations.
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