Communication, public relations and social media service

Communication Plan — Calella Sport City Lab

Client: Ayuntamiento de Calella / Calella Sport City Lab
Location: Calella, Spain
Year: 2020
Client Website: Visit website

Communication Plan — Calella Sport City Lab/images/projects/calella-sport-city-lab-communication-plan.jpg

Overview

Design of the corporate communication strategy and implementation of the action plan for Calella Sport City Lab.

Context

Calella has a strong tourism and sports tradition, hosting major sporting events such as Ironman Calella Barcelona and the Volta Ciclista Catalunya, and is certified with the Catalan Tourist Board's Sports Tourism Destination brand. Under the 'Competitive Territorial Specialization Plans' programme, Calella — together with the Consell Comarcal del Maresme, the Ayuntamiento de Mataró, the TecnoCampus Foundation and Eurecat — presented the Calella Sports City Lab project to foster innovation and entrepreneurship through sport, creating a product-testing center and co-working space specialized in sport, health and physical activity.

Challenge

The project needed a communication plan and digital strategy.

Approach

Developed in a joint venture with digital strategy consultancy Playbrand: developing the marketing and communication plan, and implementing the communication and media relations action plan.