Results
Comprehensive planning and operational execution service of the marketing plan:
-Strategy update: products, markets, buyer personas, research and action plan.
-Review of sports tourism brand requirements.
– Organisation and coordination of training sessions and work sessions with affiliated companies.
-Recruitment of new companies and sports facilities.
-Website updating and creation of thematic landing pages.
-Coordination and assistance for specialised fairs and sports competitions.
-Organisation of commercial diaries: sales calls, sales visits, sales presentations in international markets with the network of external offices.
– Organisation of promotional events: workshops and familiarisation trips.
-Organisation of marketing actions with sports federations and international brands.
– Coordination of communication campaigns with media outlets, consumer motivators and specialised influencers: advertising, content, public relations, press trip management.
-Supervision of specialised market studies.
– Database/CRM development and commercial monitoring of professionals, specialised tour operators, media, federations, clubs and sports organisations.
-Organisation of the 2020 Sports Tourism Year promotional event of the Catalan Tourist Board.
-Organisation of the World Congress of Sports Tourism with the World Tourism Organisation.
