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About us


Our mission is to help organisations and companies in the tourism and sports sectors with their strategy for specialising in the sports, active and nature tourism segments, adopting an integrative approach that involves and provides benefits to all the stakeholders in the value chain and in the local community.

We add value in the areas of planning, research, product development, digitisation, marketing, communication and business development of destinations and companies that wish to position themselves in sports tourism, adventure activities and well-being in nature.


Our vision is to contribute to the socioeconomic development of regions through tourism, sports and activities in nature in a sustainable manner and in harmony with the environment.


We are inspired by the values of sport: effort, improvement, motivation, perseverance, self-control, discipline, spirit and teamwork, leadership, cooperation, equality, respect, humility, solidarity, competitiveness, enthusiasm and passion.

We believe in innovation and technology at the service of people.

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We are a team of passionate professionals dedicated to tourism, sports, nature, technology, sustainability and marketing focused on the planning, marketing and business development of sports tourism companies and destinations and activities in nature.

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Maurici Carbó

Founder. Director & Consultant

Planning, marketing and development of sports tourism business

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Sandra Schelte

Associate consultant. Associate consultant

Marketing and development of sports tourism business

Expert in German-speaking markets.


We rely on a network of expert collaborators specialising in various areas.

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Mike Duff

Collaborating consultant

Urban planner and economist

International expert in cycling and wellness

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Carlos Córdoba

Expert in marketing and promotion of MICE tourism, sports and wellness in the Spanish market

Yoga instructor.

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Michael Lercher

Collaborating consultant

Expert in active tourism, skiing, and the area of the Pyrenees and Alps

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Corporate Social Responsibility

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Change begins with you.

We are committed to our community, society and planet. We share and strive to implement the Sustainable Development Goals in our clients’ projects and in our day-to-day activity as a socially responsible company.

At STC we allocate 1% of our turnover to social projects. We collaborate in aid and education projects for children, as well as in sustainable development projects through tourism.

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Networks and associations

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We believe in collaboration and the exchange of ideas and knowledge. We form part of the following organisations:

Catalan Sports Cluster

ATTA. Adventure Travel Trade Association

Sociedad Española Economía del Deporte

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