Planning sports sponsorship strategy

Planning sports sponsorship strategy

Planning sports sponsorship strategy

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Target audiences

Destination managers and sports organisations, event organisers

Service description

We design the sponsorship strategy for the event.

1. Description of the event to be sponsored (property):

-Target audience: attendees, audience, speakers, stakeholders.

-Geographical scope and timeframe.

-Estimated media impact.

-Experience of the organising team.

2. Inventory of elements (assets) suitable for sponsorship:

– Definition of base sponsorship categories and activation ideas.

– Definition of considerations and economic valuation of each sponsorship element.

3. Preparation of the sponsorship dossier (pitch deck).

4. Mapping out of potential sponsors:

– Sponsorship contract.

– Monitoring of the implementation of the sponsorship programme.

5. Monitoring and reporting of results.

 

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