Commercial, sales and marketing directors, General directors
We design business development and sales strategies for each tourism segment (sports, outdoor/adventure, activities and wellness in nature) in order to incorporate them in all phases of the purchasing process.
Depending on the type of company (accommodation, activity operator, intermediary, sports facility, etc.), we jointly define the objectives, the matrix of markets and products, the mix of direct and indirect distribution channels (B2B and B2C), the action plan and the performance indicators.
The strategy is structured through commercial actions such as calls, visits and presentations, training for sales teams, proposal management (RFP management) and the implementation of CRM software programmes to manage the databases.
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