Business development and commercial representation
Business development and commercial representation
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Business development and sales strategy planning
Target
Commercial, sales and marketing directors, General directors
Service description
We design business development and sales strategies for each tourism segment (sports, outdoor/adventure, activities and wellness in nature) in order to incorporate them in all phases of the purchasing process.
Depending on the type of company (accommodation, activity operator, intermediary, sports facility, etc.), we jointly define the objectives, the matrix of markets and products, the mix of direct and indirect distribution channels (B2B and B2C), the action plan and the performance indicators.
The strategy is structured through commercial actions such as calls, visits and presentations, training for sales teams, proposal management (RFP management) and the implementation of CRM software programmes to manage the databases.
Completed projects
Marketing strategy and business development for cycling tourism and sports tourism (Terraza tourist accommodation group).
Business development strategy and commercial representation team building activities (Dragon Boat Emotions).
Business development strategy and commercial representation (Catalunya Tennis Resort).
Commercial representation
Target
Commercial, sales and marketing directors, General directors
Service description
We commercially represent companies, hotels, sports facilities and event organisers and destinations in order to boost business and sales, and to increase their presence in the distribution channels of sports tourism.
We are the external partner of the commercial departments, helping it to implement the business development strategy. We speed up the process of contacting intermediaries, operators and specialised consumer motivators in order to increase sales in the sports segment thanks to our experience and extensive database of international sports and active tourism tour operators.
We find the key stakeholders in the decision-making process of the journey in sports clubs, associations and organisations. We create databases and classify contacts in order to turn them into clients.
We have in-depth knowledge of the tourism and sports sectors. We have a proven track record and an extensive database of international sports and active tourism tour operators (federated sports, soccer training camps, swimming, athletics, triathlon, team sports, tournaments and competitions, ticketing sports events, road cycling, cycling tourism, mountain biking, e-cycling, long-distance and cycling tourism races, running, marathons, trail running, hiking, mountaineering, Nordic walking, adventure sports, climbing, canyoning, horse riding, skiing, water sports, sailing, kayaking, rowing, canoeing, golf, tennis, etc.).
Completed projects
Marketing strategy and business development for cycling tourism and sports tourism (Terraza tourist accommodation group).
Business development strategy and commercial representation (Dragon Boat Emotions, teambuilding activities company).
Business development strategy and commercial representation (Catalunya Tennis Resort).
Organisation of commercial actions
Target
Destination managers (DMO), marketing directors and sales directors.
Service description
We plan and execute participation in professional events specialised in tourism and sports (fairs, fam trips, workshops, competitions and sports events, …).
We identify the most suitable events for finding key stakeholders and organize business agendas with potential clients.
Completed projects
Catalan Tourist Board. Federal Swimming Championships, Germany.
Catalan Tourist Board. Co-marketing action. Commercial activation at a cycling fair with the Garmin-Tacx cycling equipment brand.
Implementation of online booking engines
Target
Directors of activities companies, specialised operators and event organisers.
Service description
We work with you to optimise the strategy and digital distribution channels of your activity, helping you find the online platform (booking/e-commerce, ticketing) that is the best fit for your company in terms of resources and technical capabilities, and helping you to position your services in the main activity booking portals.
Completed projects
Sk Kayak
Sports Events Marketplace
Target
Destination Managers (DMO), Marketing directors and sales directors, Event organisers, Sports federations, Rights owners.
Service description
We organise bespoke commercial events to put supply and demand in contact. We create face-to-face and virtual marketplaces where service providers and marketers (hosted buyers) can meet, create relationships and close business deals.
Internationalisation strategy for sports products brands
Target
Sales, commercial, business development, marketing directors. Export managers.
Service description
We help sports product manufacturers and brands and sports services to increase their presence in German-speaking markets (Germany, Austria and Switzerland). We provide external support to export managers, translating content into German and designing a market penetration strategy that identifies s distribution channels, marketplaces and e-commerce platforms, along with the events and commercial actions to be implemented.
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