Market studies for sports, outdoor and nature tourism.

Target audiences

Destination managers, sports organisations, natural parks, companies.

Service description

We conduct market studies that provide applied knowledge to facilitate decision making:

-Studies on market volume, growth potential, evaluation of trends in sports, active, adventure and wellness tourism, as well as in specific sports disciplines.        

-Analysis of market segments, analysis of the profile and behaviour of the sportspeople and spectators. Definition of “sports buyer personas” and analysis of the customer journey.

Completed projects

– Study of the free flight sports tourism market (Lleida Provincial Council Tourist Board).
– Study of priority markets and preferential sports disciplines with potential for sports tourism in Catalonia.