We develop strategic plans for the specialisation of destinations in sports and outdoor tourism. These plans include the analysis of supply and potential demand, the identification of key stakeholders, a benchmark study of success stories and competitors, a set of conclusions and a competitive diagnosis, a strategic formulation, the proposal of an action plan and results indicators, and—if the client so wishes—the implementation of the aforementioned plan.
We select the segments with the most potential for development (professional/elite or amateur sports; federated and Olympic sports or amateur sports; senior, master or youth sports; women’s sports and LGTB sports; accessible sports; and corporate sports
Planning and implementation of the sports tourism marketing strategy (Catalan Tourist Board).>
General directors, Marketing and commercial directors.
– The plans include:
– An analytical part including an audit of the facilities, the identification of needs, the study of potential demand, a benchmark study of success stories and competitors, a set of conclusions and a competitive diagnosis.
– The proposal of an investment, marketing and commercial action plan and results indicators. If the client so wishes, we also carry out the implementation of the plan.
Marketing strategy and business development for cycling tourism and sports tourism (Terraza tourist accommodation group).
Destination managers and managers of sports and economic promotion departments.
We design sports event strategies for tourist destinations.
– We analyse the portfolio of events, considering its alignment with the values and resources of the destination, along with its compatibility and attractiveness for the target visitor profiles.
– We propose a calendar of events through our database of federations and private organisers of sports events, with the goal of creating and attracting new sports events as a tool for the socioeconomic development and positioning of the destination.
Study of international models for sports event management bodies (sports commissions and sports alliance) (Catalan Tourist Board).
Destination managers (DMO and convention bureaux), sports departments of public administrations.
We provide expert advice for the creation of bodies for attracting and managing sports events (sports commissions) involving all the stakeholders involved in the selection and preparation of candidatures, and the organisation and promotion of sports events (tourism and sports administrations, sports federations, events rights owners, event organisers, tourism sector and local community).
International benchmark study of bodies dedicated to attracting sports events and status of Catalonia (Catalan Tourist Board).
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