We believe in content marketing and inbound marketing as a lever to position and attract your target audience (buyer persona) by adding value in each phase of your relationship with them (customer journey).
We create and optimise specialised content in the sports and outdoor segment through our network of collaborators, in order for this content to inspire, inform or help your target audience, or to help you sell your services to it.
We redesign or create a new website section for the sports and nature tourism segments, using the keywords that your customers use when they carry out searches, with the goal of improving organic positioning (SEO), and implementing calls to action that improve website conversion
We create video content to inspire potential customers and to give them an experiential vision of your sports and active tourism offering. We produce 360 photography of your facilities and attractions, positioning them on specialised platforms where your audience obtains its information, such as Google Street View.
We help you make your content available to your target audience through our knowledge of the market and of the behaviour of the demand for sports tourism and active leisure through hyper-segmented B2B and B2C advertising campaigns in search engines (SEM,) social networks and specialised portals.
We optimise the geolocated information of companies, trail networks, tourist and cultural points of interest (POI) in digital mapping and cartography platforms, GPS (Google Maps, Apple Maps, OpenStreetMaps, etc.).