Development of products for meetings and sports tourism (Catalonia Convention Bureau)

Development of products for meetings and sports tourism (Catalonia Convention Bureau)

Market research, strategy planning, product development and marketing plan of the meetings and sports product.

More than 250 companies and organisations form part of the Catalunya Convention Bureau, which has been created by the Catalan Tourist Board to promote Catalonia as a MICE tourism destination.

Need

Within the framework of the Sports Tourism Year, organised by the Catalan Tourist Board, an analysis of the level of structuring of sports-related MICE products was carried out.

Results

– Analysis of the sports-related MICE tourism offering in Barcelona and Catalonia.

-Analysis of trends and of potential demand for sports-relayed corporate events.

-Strategy development, product development, and marketing, communication and commercialisation action plan.

Cliente

  • Text Hover

Servicios aplicados

Compartir

Related projects