Marketing strategy and business development for cycling tourism and sports tourism for the Terraza tourist accommodation group

Sports tourism business development strategy and commercial representation; service implementation.
The Terraza tourist accommodation group is made up of the following establishments: Hotel Terraza & Spa, Aparthotel 1935, Salatà Campsite and Cabins and Terraza Apartments and Villas.
The establishments are located in Roses Bay, on the Costa Brava between Cap de Creus and the Aiguamolls de l’Empordà Natural Park, a wonderful natural setting for enjoying outdoor sports.

Need

The group wants to improve the customer experience and diversify its product portfolio, specialising in the sports, active and wellness segment.

Results

– Specialisation plan for the sports and active tourism segment
– Product development.
– Design of commercial strategy and implementation of commercial representation service