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Sports Tourism Consulting
Product Planning & Development
01.04 — Product Planning & Development

Strategic planning of sports events

Positioning, format and legacy strategy for a sports event, from a single edition to a multi-year calendar.

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Strategic planning of sports events
Service Description

We design sports event strategies for tourist destinations.

We analyse the portfolio of events considering its alignment with the values and resources of the destination, along with its compatibility and attractiveness for the target visitor profiles.

We propose a calendar of events through our database of federations and private organisersof sports events with the goal of creating and attracting new sports events as a tool for the socioeconomic development and positioning of the destination. .

Target Audiences

Destination managers and managers of sports and economic promotion departments

Related Projects

  1. MICE & Events Product Planning — Santa Susanna

    Ayuntamiento de Santa Susanna — Santa Susanna, Spain

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  2. Sports Tourism Innovation Strategy — Pyrenees of Lleida

    Patronato de Turismo de la Diputación de Lleida — Pyrenees of Lleida, Spain

    View Project

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