Design of marketing strategies for sports and active tourism
A marketing strategy built around the sports and active tourism traveler, not a generic destination campaign.
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We plan and execute marketing strategies, implementing actions to reach and attract each tourism segment (sports, outdoor/adventure, activities and wellness in nature) and interact with it in each phase of the customer journey and in the purchase process.
We establish the objectives together with each type of client (destination managers, accommodation operators, activity operators, intermediaries, sports facility operators, event organisers, etc.) and define an action plan and results indicators based on the matrix of markets, products and buyer personas (B2B and B2C).
We monitor the evolution of trends closely, well aware that mobile devices, social networks and geolocation, and multimedia content(video, VR, 360-degree photography) play a key role in any current marketing strategy.
The type of actions are adapted to the resources and business activity combining traditional digital marketingactions with inbound marketing: SEO, SEM, digital advertising, CRM, email marketing, content marketing, video marketing, social networks, public relations actions with media outlets, consumer motivators and specialised influencers, as well as co-marketing and sponsorship actionswith related brands.
Directors and marketing technicians of tourism departments and tourist boards, organisations and companies
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