Product Planning & Development
01.07 — Product Planning & Development
Planning sports sponsorship strategy
A sponsorship strategy that connects a destination or organization with the right sports properties and partners.
Discuss This ServicePlanning sports sponsorship strategy/images/services/sub-planning-sports-sponsorship-strategy.png
Service Description
We design the sponsorship strategy for the event.
1. Description of the event to be sponsored (property):
- Target audience: attendees, audience, speakers, stakeholders.
- Geographical scope and timeframe.
- Estimated media impact.
- Experience of the organising team.
2. Inventory of elements (assets) suitable for sponsorship:
- Definition of base sponsorship categories and activation ideas.
- Definition of considerations and economic valuation of each sponsorship element.
3. Preparation of the sponsorship dossier (pitch deck).
4. Mapping out of potential sponsors:
- Sponsorship contract.
- Monitoring of the implementation of the sponsorship programme.
5. Monitoring and reporting of results.
Target Audiences
Destination managers and sports organisations, event organisers
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