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Sports Tourism Consulting
Product Planning & Development
01.02 — Product Planning & Development

Design of sports tourism products and active leisure experiences

New sports and active leisure products built around a destination's real assets and target segments.

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Design of sports tourism products and active leisure experiences
Service Description

We help you define your portfolio of sports products(training stays; official competitions; amateur tournaments; cycling tourism races; adventure and nature activities; sports and wellness holidays).

We design active and sports tourism products for each customer profile(buyer persona) using techniques such as the customer experience map (customer journey) and the canvas model.

Target Audiences

Managers of destinations, cities, natural spaces.

Related Projects

  1. Sports Beaches Strategy — Region of Murcia (Turismo Azul)

    Instituto de Turismo de la Región de Murcia (ITREM) — Región de Murcia, Spain

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  2. Management Model & Marketing Plan Review — Nautical Stations of Catalonia

    Asociación Estaciones Náuticas de Catalunya

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