Digital optimisation of road cycling and MTB routes in Vall d’Aran (Aran Valley), Catalonia

Creation and optimisation of content for digital outdoor routes.
The Vall d’Aran DMO and local entrepreneurs are developing an ambitious road cycling and mountain biking development strategy in the valley with a comprehensive network of Enduro trails, mountain biking routes and road cycling itineraries.

Need

To improve the digital positioning of the Vall d’Aran area as a cycling tourism destination: road cycling, mountain biking and Enduro.

Results

-Content analysis and digital positioning of the Vall d’Aran as a cycling tourism destination.
-Optimisation of digital cycling routes (road cycling, mountain biking and recreational cycling).
-Publication on the main online platforms for outdoor sports and cycling in international outbound markets.