Business development strategy and commercial representation of Dragon Boat Emotions, a team building activities company

Business development strategy and commercial representation team building activities company Dragon Boat Emotions

Dragon Boat Emotions is a division of the Agenda Sports & Elements company. Its mission is to promote the Dragon Boat practice as an activity that combines sport, leisure, and the values of teamwork.
To develop the company’s commercial strategy in order for it to become known in the Spanish MICE market.


Design of the company’s business strategy and commercial representation in the Spanish MICE.


– Design of the business development strategy in the MICE segment (meetings, team building incentives and corporate sports events).
– Development and classification of the database of events organisers, DMCs, inbound agencies/inbound national corporate sector.
– Drawing up of commercial diaries: sales calls


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